Aipoly- Enhancing the Shopping Experience!


Aipoly is a new technology that utilizes AI to bring benefits to customers, retailers, and organizations.  The technology scans each person that enters the store and assigns them an identity in order to keep track of him.  From there, the person’s movements are followed throughout the store, including keeping track of items that the person picks up to purchase.  At the end of the shopping trip, there is no more waiting around in checkout lines, as the person can simply leave the store with the items they picked up, and he will be charged for those items through his account.

The retailer who owns that store is then able to keep track of the product levels based on what the technology says has been purchased and notifies the store that the items need to be restocked.  Full inventory scans can be performed by organizations as well, keeping stock up to date and ensuring that products never go out of stock.

The technology can be taken one step further and the information gather can be applied to marketing plans, as retailers are able to track the paths that people walk through the store, the items that receive attention, or even the products that are completely ignored.  The retailers can then create campaigns or reorganize their layouts to promote specific products in certain ways and use the technology to track if the marketing tactics had any impact by comparing peoples’ interactions to their shopping habits before.  This creates a different way for retailers to communicate with customers, without being so in your face and allowing the customer to feel like they still have control over their shopping experience.  Subtle changes can be made to sway shoppers one way or another, and exact results can be tracked to see if more or different changes need to be made.

Comments

Popular posts from this blog

Artificial Intelligence in the Workplace

How the HiiMirror is changing the beauty industry