With the emergence of social media and clout chasing; validation and building a following; and overall following and maintaining a certain aesthetic, the beauty industry has never held a more important role than today. YouTube has conceptualised and popularised the “beauty guru”, and more and more companies are hopping on the beauty bandwagon. Gone are the days of waiting bi-monthly to see your aesthetician for things such as blow outs, and make-up applications as more and more people are turning to tutorials and diy projects to save money and try new things. In the past few years alone, tools such as Clarisonic brush sets, acne infrared masks, home lasers for hair removal and skin tightening, and and even 3D printed makeup kits are emerging and appealing to new audiences all over the world interested in technology, convenience, and obviously, beauty. With younger and younger audiences turning to more of a bespoke beauty experience, even preferring shopping within small independent me...
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